Who is responsible for the advertisements posted in retail stores?

In the context of advertisements posted in retail stores, liquor licensees hold specific responsibilities, particularly when it comes to compliance with laws and regulations governing the advertising of alcoholic beverages. Liquor licensees are accountable for ensuring that all promotional materials adhere to state and local laws, which often have strict guidelines about how and where alcohol can be advertised. This responsibility underscores the importance of maintaining a lawful and responsible marketing strategy regarding alcoholic products within their establishments.

On the other hand, retailers may collaborate with various advertising agencies to create and distribute promotional content, but the ultimate responsibility for compliance rests with the liquor licensees. Additionally, local government authorities often provide the regulations but do not directly manage individual advertisements. Thus, liquor licensees play a critical role in overseeing the advertisements in retail stores, ensuring they follow the necessary legal standards.